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Privacy Policy

Privacy Policy


Who we are

In this Privacy Policy references to ‘we’ and ‘us’ are to Bikerswear (BHAM) Ltd of 46 New John Street West, Birmingham, B19 3NB

What information we collect and how

The information we collect via this website may include:

(1) Any personal details you type in and submit, such as name, address, email address, etc. We only collect information that we require for completion of orders and account set up. We never store payment details on the websites.

(2) Data which allows us to recognise you, your preferences and how you use this website. This saves you from re-entering information when you return to the site. This data is collected by cookies from your navigation around the site. You may refuse to accept cookies by activating the setting on your browser which allows you to refuse the setting of cookies. However, if you select this setting you may be unable to access certain parts of our site and you will not be able to shop online at any of our stores or access areas reserved for registered users. Unless you have adjusted your browser setting so that it will refuse cookies, our system will issue cookies when you log on to our site.

(3) Your IP address (this is your computer’s individual identification number) which is automatically logged by our web server. This is used to note your interest in our website and your location (e.g. county/city) for our site analytics.

(4) Your preferences and use of email updates, recorded by emails we send you (if you select to receive email updates on products and offers).

What we do with your information

Any personal information we collect from you will be used in accordance with the Data Protection Act 1998 and other applicable laws. The details we collect will be used:

(1) to process your order, when you enter a competition or promotion sponsored by us, and when you report a problem with Products purchased from us or problems with our website, to maintain guarantee records and to provide after-sales service (we may pass your details to another organisation to supply/deliver products or services you have purchased and/or to provide after-sales service).

(2) to carry out security checks with a third party who will check details we give them against public and private databases - this helps to protect you and us from fraudulent transactions); and

(3) We may use third parties to carry out certain activities, such as processing and sorting data, monitoring how customers use our site and issuing our emails for us.

We would also like to inform you of various promotions, goods and services that may be of interest to you. These would come from sales@bikerswear.co.uk. You may be contacted by post, email, telephone, SMS or such other means as we regard as appropriate, including new technology. If you wish to receive these communications, please tick the ‘Yes’ box when entering your personal details. You may unsubscribe at a later date, if you wish - ‘Your rights’ section below.

Your rights

(1) You can ask us to update your personal information by emailing precise details of your request to sales@bikerswear.co.uk.
(2) You can ask us not to send you future marketing communications. To do this, simply email sales@bikerswear.co.uk  Type ‘No Marketing’ in the subject line and then the following in the main text:

  • your full name
  • your postal address, including postcode
  • your email address

We will then suppress your data from all direct marketing, although we will still keep it for processing your order and fulfilling customer service and after sale obligations. Alternatively, you can post your request to the address in (3) below.

(3) You also have the right to request a copy of any personal information we hold about you. To do this, simply write to us at the following address:

Customer Services (Data Subject Request)

Bikerswear (BHAM) Ltd

46 New John Street West,


B19 3NB

Other Websites

This privacy policy only covers this website. Any other websites which may be linked to you by our website are subject to their own policy, which may differ from ours.